Schitt's Creek is about a couple that goes bankrupt and who must come to grips with living in the only asset they have left – a small town they once bought as an inside joke. The Rose family brings their privilege and extravagant taste to the town of Schitt’s Creek – matriarch Moira lavish in outfits from Balenciaga, Givenchy, and Alexander McQueen, while daughter Alexis' style veers towards modern-eccentric-boho. The patriarch of the family maintains his standard tailored pants and power suits, while son David covers all bases with unisex clothing that is sometimes over the top. As the family recalibrates to rural life, the antics ensue when they encounter the local residents.