Here comes a modern refreshing tale of what happens when you go to the extremes for love. You is a psychological thriller based on the books by Caroline Kepnes and developed for Netflix by Greg Berlanti and Sera Gamble. Penn Badgley plays Joe Goldberg, a bookstore manager in New York whose obsessions with normal women cause him to do abnormal things. Guinevere Beck is at the heart of season one, donning simple yet tasteful fashion that fits right in with the elite crowd she runs with. Los Angeles-born Love Quinn follows in season two, with a more laid-back, playful, sixties-influenced style that is typical of the Californian cool-girl persona.